Lifeline 100 Cycling Apparel

We worked with the company Athlos to produce a line of custom branded Lifeline cycling clothing including jerseys, bib shorts, wind vests and wind shells. We have some items in stock locally for quick delivery, and our Athlos Online Store opened on May 8, 2023 for the first of three order windows, offering a complete selection of jerseys, bibs, shorts, and other apparel.

Concept proof - Lifeline_100 Version-B_alt

Lifeline 100 Apparel Currently Available from Local Inventory

We have a good selection of the newly-designed Lifeline 100 jerseys and vests in some sizes in our inventory and can be purchased immediately. All prices include sales tax and shipping cost. The new designs are striking and the fabrics soft, lightweight and breathable. Note all items in inventory are the “Club” fit. Please see the sizing info below. If you need a different item or size, check back in the near future when our ordering store for all items and sizes will be open.

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When you check out, you will need to provide your address and we will ship the item(s) to you.

Lifeline Men’s Jersey


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Lifeline Women’s Jersey


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Lifeline Men’s Vest
(L only)


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Lifeline Women’s Vest
(M only)


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Athlos Online Store is Open!

The Athlos Online Store is open for the first order window, closing on May 31, 2023 – you can purchase items of your choice directly from Athlos. Your gear will ship from their facility approximately 4-6 weeks after the close of each order window.

The second order window will open on June 3 and close on June 25, 2023.

The third and final order window for 2023 will open on July 1 and close on July 30. Orders placed during this final order window will be shipped in time for delivery before the Lifeline 100 on October 1, 2023.

The store is located at this link:

Collections and Fit

The redesigned jerseys, shorts, and bibs are available in two collections: Squad One – club fit, and Breakaway – race fit. There is also the Elements wind & rain protection gear, which is race fit. The short and bib fit is very consistent across collections.

The Squad One collection is performance delivered with a “Club” fit. This provides a generous comfortable fit.

The Athlos Breakaway collection is a “Pro” fit, laying closer to the body, while with a level of comfort. Breakaway also has upgraded materials and finishes. If you are used to club fit jerseys you may want to consider ordering one size larger than usual. Please see our sizing resources below.

The Athlos Elements collection is a “race fit” staying close to the body to protect you from the elements.

Sizing Chart and Checking Fit

For any questions about sizing please contact Athlos customer service staff at 888-994-9974, or via email at

Another option: To check fit, visit a Bike Doctor location – their stores stock Athlos products.

The sizing chart is linked on the store page:

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